OpenBorder · Q1 2026

Marketing Report

$2M+ pipeline generated — target surpassed. 43 opportunities, 98 meetings across all channels. First closed deal: Pampeano. Avant Arte ($621K) largest deal. March pipeline 4x February.

Q1 Pipeline Progress

$2,003,669 / $2,000,000

Overall Results

Q1 top-line numbers across all channels. $2M+ pipeline generated — surpassing target. March was the breakout month driven by Avant Arte ($621K).

Q1 Pipeline Generated

$2.0M

$1.57M email/LI + $437K Paid Ads

Q1 Meetings

98

44 email/LI + 54 paid ads

Q1 Opportunities

43

43.9% meeting-to-opp rate

Q1 Total Spend

$71.1K

$65.3K Meta + $3.2K Google + $2.7K 6Sense

Q1 Deal Pipeline — $2.0M across 43 Opportunities

Company	Traffic	Deal	Stage	Source	Channel	Update
Avant Arte	115K	$621,600	Proposal	OB Generic P0	Email	Opportunity - $621K
Onesizebeauty	280K	$56,000	Commit	Meta Ads	Facebook	In Commit - $56K
Mate the Label	380K	$50,000	Proposal	Global-e Email	Email	Opportunity - $50K
Saalt	350K	$50,000	Proposal	Meta Ads	Facebook	Opportunity - $50K
Loog Guitars	90K	$50,000	Highly Engaged	Passport LI	LinkedIn	Opportunity - $50K
Xsuit	221K	$40,000	Highly Engaged	High Shipping Email	Email	Opportunity - $40K
Active Iron	31K	$40,000	Qualified	High Intl LI	LinkedIn	Opportunity - $40K
Woojer	156K	$34,000	Highly Engaged	OB Generic P0	Email	Opportunity - $34K
Trukid	4.6K	$30,000	Engaged	Amazon Email	Email	Exploring Amazon opportunity
Namawell	209K	$30,000	Proposal	Meta Ads	Facebook	Opportunity - $30K
Autofinesse	89K	$26,000	Proposal	UK Email	Email	Opportunity - $26K
Mott and Bow	398K	$25,000	Qualified	Global-e Email	Email	Shared rate card
Rowen & Wren	151K	$24,000	Proposal	Global-e Email	Email	Shared rate card
Grayl	92K	$20,000	Engaged	High Intl Email	Email	Need to follow up
Brandon Blackwood	82K	$20,000	Engaged	Global-e Email	Email	Opportunity - $20K
Kringle Candle	103K	$20,000	Proposal	Meta Ads	Meta	Need to follow up
Bern Helmets	60K	$20,000	Engaged	Meta Ads	Facebook	Need to follow up
Goral Shoes	82K	$20,000	Proposal	Meta Ads	Facebook	$20K deal - can increase
Samplize	372K	$20,000	Proposal	Meta Ads	Facebook	Scheduling 2nd call
Thorum	193K	$20,000	Proposal	DDU→DDP Email	Email	Need to follow up
Monsterbass	91K	$20,000	Engaged	Meta Ads	Facebook	Need to follow up
Country Life Vitamins	37K	$20,000	Engaged	Amazon Email	Email	Opportunity - $20K
Yosi Samra	12K	$20,000	Highly Engaged	Meta Ads	Facebook	Opportunity - $20K
True Nutrition	113K	$20,000	Proposal	Meta Ads	Facebook	Opportunity - $20K
Biomel	114K	$20,000	Proposal	Meta Ads	Facebook	Opportunity - $20K
Ciao Lucia	163K	$20,000	Proposal	Apparel Email	Email	Opportunity - $20K
Country Life Foods	65K	$20,000	Engaged	Supplement LI	LinkedIn	Opportunity - $20K
Werewolf / Tundra Labs	38K	$20,000	Proposal	Meta Ads	Facebook	Opportunity - $20K
Xplosive Ape	108K	$20,000	Engaged	Meta Ads	Facebook	Opportunity - $20K
Nearly New Cashmere	108K	$20,000	Proposal	Meta Ads	Facebook	Opportunity - $20K
Cross	163K	$20,000	Engaged	Meta Ads	Facebook	Opportunity - $20K
Daughters of India	131K	$145,000	Qualified	OB Generic P0	Email	Opportunity - $145K
Pampeano	75K	$15,627	Customer	Meta Ads	Facebook	CLOSED WON - Q1 first closed deal
Fellow Products	987K	$15,000	Proposal	Meta Ads	Facebook	Rate proposal shared
Arctic Fox	373K	$15,000	Proposal	Google Ads	Google	Opportunity - $15K
London Undercover	38K	$15,000	Engaged	Meta Ads	Facebook	Opportunity - $15K
Tiffen	116K	$10,000	Qualified	OB Generic P0	Email	Opportunity - $10K
Norasnursery	37K	$5,000	Commit	Passport Email	Email	Opportunity - $5K
Pete and Pedro	120K	$5,000	Qualified	Asendia Email	Email	Opportunity - $5K
Saintjavelin	109K	$40,000	Closed Neutral	Nurture Email	Email	No longer replying - nurture
Books2door	557K	$35,000	Closed Neutral	UK Email	Email	Opportunity - $35K neutral
Raycon Global	1.3M	$230,000	Closed Lost	Nurture Email	Email	Lost to Global-e renewal
Revival Vintage	74K	$31,442	Closed Lost	UK LinkedIn	LinkedIn	Lost to Swap — offered free trial

Paid Ads

$65.3K Meta + $3.2K Google + $2.7K 6Sense + $43 LinkedIn = $71.1K total. 96 MQLs, 54 meetings booked, 19 deals with $437K pipeline from paid sources.

Total Paid Spend

$71,104

96 MQLs · $741 avg CPL

Total Paid MQLs

96

Meta, Google, LinkedIn, 6Sense

Meetings Booked

54

56.3% MQL-to-meeting

Pipeline

$437K

19 deals · 1 closed won

Performance Detail

Meta Ads Spend$65,279

Google Ads Spend$3,174

LinkedIn Spend$43

6Sense Spend$2,700

Total Paid Spend$71,104

Paid MQLs96

Avg CPL$741

What We're Seeing

96 MQLs across Q1. Meeting-to-opportunity rate improved from Jan to Mar. March saw higher quality MQLs with larger deals (Fellow Products, Arctic Fox, Cross).

Top DealOnesizebeauty · $56K Commit

Largest TrafficFellow Products · 987K

Closed WonPampeano · $15,627

MQLs by Month

Paid Ads Funnel

Top Performing Angles (Ad Sets by Valid MQLs)

Angle / Ad Set	Campaign	Spend	MQLs	CPL	Verdict
High Intl Traffic >25%	Lead Gen Form	$1,214	8	$152	Best CPL
Human/Founder - Voice	Lead Gen Form	$1,270	6	$212	Strong
Test Generic Campaigns	US Generic Testing	$1,267	6	$211	Scalable
Test Generic - Copy	US Scaling	$1,281	5	$256	Scaling
Generic - Shipping Cost	Lead Gen Form	$939	4	$235	Efficient
CBO Intl Ads (Passport)	CBO Intl Ads	$2,041	4	$510	High CPC
Whale - BYOC	Whale Testing	$511	3	$170	Best Whale angle
Global-E Lead Gen	Lead Gen Form	$1,225	3	$408	Solid
Global-E Marketplace	Lead Gen Form	$1,290	2	$645	High CPL
Returns (Apparel)	Lead Gen Form	$727	3	$242	Efficient
Financial	Lead Gen Form	$1,051	2	$526	OK
Global-E Comparison	Website Conversion	$1,062	3	$354	Solid

Meta Campaign Performance by Spend

Campaign	Spend	Impressions	Clicks	CTR	CPC	MQLs	CPL
Lead Gen Form Campaign	$21,061	580K	4,967	0.86%	$4.24	38	$554
OB Website Conversion	$10,103	503K	2,606	0.52%	$3.88	15	$674
UK Generic Testing	$9,979	182K	1,429	0.78%	$6.98	13	$768
US Generic Testing	$8,452	157K	1,698	1.08%	$4.98	13	$650
Q1 Lead Gen - ABO	$3,054	54K	422	0.77%	$7.24	8	$382
Whale Testing	$2,992	56K	440	0.78%	$6.80	4	$748
CBO Intl Ads	$2,041	39K	413	1.05%	$4.94	4	$510
US Scaling	$1,281	15K	180	1.17%	$7.12	5	$256
UK Scaling	$1,608	35K	249	0.71%	$6.46	3	$536
US High Intl Traffic Testing	$1,629	29K	262	0.91%	$6.22	1	$1,629

Paid Ads Pipeline — $437K across 19 deals (incl. 1 closed won)

Company	Traffic	Deal	Stage	Source
Onesizebeauty	280K	$56,000	Commit	Facebook
Saalt	350K	$50,000	Proposal	Facebook
Namawell	209K	$30,000	Proposal	Facebook
Kringle Candle	103K	$20,000	Proposal	Meta
Bern Helmets	60K	$20,000	Engaged	Facebook
Goral Shoes	82K	$20,000	Proposal	Facebook
Samplize	372K	$20,000	Proposal	Facebook
Monsterbass	91K	$20,000	Engaged	Facebook
Yosi Samra	12K	$20,000	Highly Engaged	Facebook
True Nutrition	113K	$20,000	Proposal	Facebook
Biomel	114K	$20,000	Proposal	Facebook
Werewolf / Tundra Labs	38K	$20,000	Proposal	Facebook
Xplosive Ape	108K	$20,000	Engaged	Facebook
Nearly New Cashmere	108K	$20,000	Proposal	Facebook
Cross	163K	$20,000	Engaged	Facebook
Pampeano	75K	$15,627	Customer	Facebook
Fellow Products	987K	$15,000	Proposal	Facebook
Arctic Fox	373K	$15,000	Proposal	Google
London Undercover	38K	$15,000	Engaged	Facebook

Email

Outbound email (OB only, Asendia excluded). 70,129 sends across 37 campaigns. March positives surged 4x (15→14→60). $1.57M total email/LI pipeline across 24 deals.

Q1 Sent

70,129

13.8K Jan + 17.1K Feb + 39.2K Mar

Cold Positives

89

18.6% of replies are positive

Meetings

44

10 Jan + 12 Feb + 22 Mar

Pipeline

$1.57M

24 deals · $945K excl. Avant Arte

Q1 Numbers

Total Sends (OB only)70,129

Campaigns Run37

Reply Rate0.68%

Total Replies478

Cold Positives89

Positive % of Replies18.6%

Bounce Rate3.3% (Jan 4.0% worst)

What Changed Across Q1

OB Generic P0 campaign launched in March with new messaging drove the breakout — $911K+ pipeline including Avant Arte ($621K), Daughters of India ($145K), Woojer ($34K), and Tiffen ($10K). March volume surged to 39.2K sends (up 129% from Feb). P1 added 17 positives at 0.20% rate.

Best CampaignOB Generic P0 · $911K+ pipeline

Highest Pos RateIntl Traffic Fast Growth · 3.24%

Highest Quality6Sense Hot · 2.27% pos rate

Top Segments by Positive Rate

Email Volume by Segment

Segment Performance — Q1 (OB Only)

Segment	Sends	Replies	Reply %	Positives	Pos Rate	Meetings	Pipeline	Verdict
Generic TAM P0+P1	18,897	137	0.73%	33	0.17%	~15	$911K+	SCALE
Competitor (Global-e + Passport)	2,162	21	0.97%	7	0.32%	6+	$84K+	DOUBLE DOWN
High Intl Traffic	~8,000	~80	~1.0%	12	0.15%	4+	$60K+	PROVEN
Marketplace (Amazon + TikTok)	~8,100	~85	1.05%	~37	0.46%	3	$34K	SPLIT
Returns (Apparel + Beauty)	~3,000	~110	~1.0%	~10	~0.33%	3-4	TBD	STRONG
Intent (6Sense + Web Visitors)	~886	7	0.79%	11	1.24%	1-2	TBD	HIGHEST QUALITY
High Shipping Costs	~1,149	15	1.31%	4	0.35%	1	$40K	WORKS
Compliance (DDU→DDP)	~730	8	1.10%	3	0.41%	1	$20K	NICHE
Nurture (recycled)	~12,900	~110	0.85%	~16	0.12%	3	TBD	BOUNCE RISK
Ops/Mkt Contact Lists	~6,000	42	0.70%	23	0.38%	0	$0	EARLY
3PL (ShipBob/Stord/DHL)	~550	3	0.55%	0	0.00%	0	$0	KILL
Generic T3 (Copy Paste)	~1,379	5	0.36%	0	0.00%	0	$0	RETIRED

Email / LI Pipeline — $1.57M across 24 deals (incl. 4 closed)

Company	Traffic	Deal	Campaign Source	Stage
Avant Arte	115K	$621,600	OB Generic P0	Proposal
Mate the Label	380K	$50,000	Global-e [Q1]	Proposal
Loog Guitars	90K	$50,000	Passport LI	Highly Engaged
Xsuit	221K	$40,000	High Shipping Costs	Highly Engaged
Active Iron	31K	$40,000	High Intl LI	Qualified
Woojer	156K	$34,000	OB Generic P0	Highly Engaged
Trukid	4.6K	$30,000	Amazon Campaign	Engaged
Autofinesse	89K	$26,000	UK Campaign	Proposal
Mott and Bow	398K	$25,000	Global-e [Q1]	Qualified
Rowen & Wren	151K	$24,000	Global-e Expiring	Proposal
Thorum	193K	$20,000	DDU→DDP	Proposal
Country Life Vitamins	37K	$20,000	Amazon Campaign	Engaged
Brandon Blackwood	82K	$20,000	Global-e [Q1]	Engaged
Ciao Lucia	163K	$20,000	Apparel Fast Fashion	Proposal
Daughters of India	131K	$145,000	OB Generic P0	Qualified
Country Life Foods	65K	$20,000	Supplement LI	Engaged
Grayl	92K	$20,000	High Intl Traffic	Engaged
Tiffen	116K	$10,000	OB Generic P0	Qualified
Norasnursery	37K	$5,000	Passport Email	Commit
Pete and Pedro	120K	$5,000	Asendia Campaign	Qualified
Saintjavelin	109K	$40,000	Nurture Campaign	Closed Neutral
Books2door	557K	$35,000	UK Campaign	Closed Neutral
Raycon Global	1.3M	$230,000	Nurture Campaign	Closed Lost
Revival Vintage	74K	$31,442	UK LinkedIn	Lost to Swap

Monthly Comparison

Key metric trajectory across Q1 showing March breakout.

Metric	January	February	March	Q1 Total
Email Sends (OB only)	13,816	17,123	39,190	70,129
Campaigns Run	15	16	6	37
Total Replies	92	100	286	478
Cold Positives	15	14	60	89
Positive % of Replies	16.3%	14.0%	21.0%	18.6%
Email Meetings	10	12	22	44
Email Pipeline	$183K	$211K	$1.17M	$1.57M
Paid Ads MQLs	24	41	31	96
Paid Ads Meetings	14	23	17	54
All-Channel Meetings	24	35	39	98
Pipeline (all channels)	$299K	$357K	$1.35M	$2.0M
Bounce Rate	4.0%	2.6%	3.4%	3.3%

Key Takeaways

March was the breakout month: $1.35M pipeline added (4x February). Driven by Avant Arte ($621K), Saalt ($50K), Mate the Label ($50K), Xsuit ($40K), and Active Iron ($40K).
OB Generic P0 was the breakout campaign: Launched in March with new messaging, generated $911K+ pipeline including Avant Arte ($621K) and Daughters of India ($145K). P1 added 17 positives at 0.20% rate.
Email meetings grew 120%: From 10 in Jan to 22 in Mar. Intl Traffic Fast Growth had best pos rate (3.24%). 6Sense Hot had highest quality (2.27% pos rate).
First closed deal: Pampeano closed at $15,627 from Meta Ads — validates the paid ads funnel end-to-end.
Paid ads pipeline strong: $437K across 19 deals from Meta/Google. Onesizebeauty ($56K) in Commit. Saalt ($50K) and Namawell ($30K) progressing.
6Sense Hot = highest quality: 2.27% positive rate on just 176 sends. Intl Traffic Fast Growth hit 3.24% on 894 sends. Both are massive scale opportunities.
Bounce rate critical: 3.3% Q1 average (Jan 4.0%, Mar 3.4%). Nurture at 4.7%. Well above 2.5% threshold — #1 fix before Q2 scale.
Pipeline target surpassed: $2.0M generated vs $2M target (100.2%). Avant Arte ($621K) is the outlier. Excluding it, baseline is ~$1.38M — 69% of target from diversified deals.

Q2 Priorities

Data-driven action plan based on Q1 performance and segment analysis.

1

Launch Whale All 750 Brands Campaign

#1 Q2 priority. Never sent in Q1 — biggest pipeline gap. Target the full 750-brand list with personalized messaging. Potential $200K+ pipeline.

2

Scale Intent Signals (6Sense + Web Visitors)

Highest quality segment at 1.24% positive rate but only 886 sends in Q1. Scale to 5,000+ sends. These are warm prospects showing buying intent.

3

Double Down on Competitor Campaigns

Global-e + Passport competitor segments had best ROI per send (0.32% pos rate). Only 2,162 sends in Q1. Expand lists and refresh copy.

4

Fix Bounce Rate Before Scaling

March bounce rate hit 3.3% (Nurture 4.7%, P1 3.2%). Clean all lists, verify emails, and implement bounce hygiene before pushing more volume.

5

Kill 3PL + Generic T3 Segments

Zero positives across 1,929 sends. Redirect budget and effort to proven segments (Generic TAM, Competitor, Intent).

6

Close PLD-Pending Deals

Yotoplay (1.9M traffic), Bruce Bolt (447K), Thrifted (565K), Panda London (369K) — all waiting on PLDs. Potential $80-100K+ when deals are created.

Month	Sends (email)	Meetings (all)	Opportunities	Pipeline (cumulative)
Jan 2026	13,816	24	9	$299K
Feb 2026	17,123	29	21	$656K
Mar 2026	39,190	44	43	$2.0M
Q2 Target	100,000+	120+	60+	$3.4M