OpenBorder · Q1 2026

Marketing Report

$2M+ pipeline generated — target surpassed. 43 opportunities, 97 meetings across all channels. First closed deal: Pampeano. Avant Arte ($621K) largest deal. March pipeline 4x February.

Q1 Pipeline Progress

$2,003,669 / $2,000,000

Overall Results

Q1 top-line numbers across all channels. $2M+ pipeline generated — surpassing target. March was the breakout month driven by Avant Arte ($621K).

Q1 Pipeline Generated

$2.0M

$1.57M email/LI + $437K Paid Ads

Q1 Meetings

97

44 email/LI + 53 paid ads

Q1 Opportunities

43

44.3% meeting-to-opp rate

Q1 Total Spend

$71.1K

$65.3K Meta + $3.2K Google + $2.7K 6Sense

Q1 Deal Pipeline — $2.0M across 43 Opportunities

Company	Traffic	Deal	Stage	Source	Channel	Update
Avant Arte	115K	$621,600	Proposal	OB Generic P0	Email	Opportunity - $621K
Onesizebeauty	280K	$56,000	Commit	Meta Ads	Facebook	In Commit - $56K
Mate the Label	380K	$50,000	Proposal	Global-e Email	Email	Opportunity - $50K
Saalt	350K	$50,000	Proposal	Meta Ads	Facebook	Opportunity - $50K
Loog Guitars	90K	$50,000	Highly Engaged	Passport LI	LinkedIn	Opportunity - $50K
Xsuit	221K	$40,000	Highly Engaged	High Shipping Email	Email	Opportunity - $40K
Active Iron	31K	$40,000	Qualified	High Intl LI	LinkedIn	Opportunity - $40K
Woojer	156K	$34,000	Highly Engaged	OB Generic P0	Email	Opportunity - $34K
Trukid	4.6K	$30,000	Engaged	Amazon Email	Email	Exploring Amazon opportunity
Namawell	209K	$30,000	Proposal	Meta Ads	Facebook	Opportunity - $30K
Autofinesse	89K	$26,000	Proposal	UK Email	Email	Opportunity - $26K
Mott and Bow	398K	$25,000	Qualified	Global-e Email	Email	Shared rate card
Rowen & Wren	151K	$24,000	Proposal	Global-e Email	Email	Shared rate card
Grayl	92K	$20,000	Engaged	High Intl Email	Email	Need to follow up
Brandon Blackwood	82K	$20,000	Engaged	Global-e Email	Email	Opportunity - $20K
Kringle Candle	103K	$20,000	Proposal	Meta Ads	Meta	Need to follow up
Bern Helmets	60K	$20,000	Engaged	Meta Ads	Facebook	Need to follow up
Goral Shoes	82K	$20,000	Proposal	Meta Ads	Facebook	$20K deal - can increase
Samplize	372K	$20,000	Proposal	Meta Ads	Facebook	Scheduling 2nd call
Thorum	193K	$20,000	Proposal	DDU→DDP Email	Email	Need to follow up
Monsterbass	91K	$20,000	Engaged	Meta Ads	Facebook	Need to follow up
Country Life Vitamins	37K	$20,000	Engaged	Amazon Email	Email	Opportunity - $20K
Yosi Samra	12K	$20,000	Highly Engaged	Meta Ads	Facebook	Opportunity - $20K
True Nutrition	113K	$20,000	Proposal	Meta Ads	Facebook	Opportunity - $20K
Biomel	114K	$20,000	Proposal	Meta Ads	Facebook	Opportunity - $20K
Ciao Lucia	163K	$20,000	Proposal	Apparel Email	Email	Opportunity - $20K
Country Life Foods	65K	$20,000	Engaged	Supplement LI	LinkedIn	Opportunity - $20K
Werewolf / Tundra Labs	38K	$20,000	Proposal	Meta Ads	Facebook	Opportunity - $20K
Xplosive Ape	108K	$20,000	Engaged	Meta Ads	Facebook	Opportunity - $20K
Nearly New Cashmere	108K	$20,000	Proposal	Meta Ads	Facebook	Opportunity - $20K
Cross	163K	$20,000	Engaged	Meta Ads	Facebook	Opportunity - $20K
Daughters of India	131K	$20,000	Proposal	OB Generic P0	Email	Placeholder - will increase
Pampeano	75K	$15,627	Customer	Meta Ads	Facebook	CLOSED WON - Q1 first closed deal
Fellow Products	987K	$15,000	Proposal	Meta Ads	Facebook	Rate proposal shared
Arctic Fox	373K	$15,000	Proposal	Google Ads	Google	Opportunity - $15K
London Undercover	38K	$15,000	Engaged	Meta Ads	Facebook	Opportunity - $15K
Tiffen	116K	$10,000	Qualified	OB Generic P0	Email	Opportunity - $10K
Norasnursery	37K	$5,000	Commit	Passport Email	Email	Opportunity - $5K
Pete and Pedro	120K	$5,000	Qualified	Asendia Email	Email	Opportunity - $5K
Saintjavelin	109K	$40,000	Closed Neutral	Nurture Email	Email	No longer replying - nurture
Books2door	557K	$35,000	Closed Neutral	UK Email	Email	Opportunity - $35K neutral
Raycon Global	1.3M	$230,000	Closed Lost	Nurture Email	Email	Lost to Global-e renewal
Revival Vintage	74K	$31,442	Closed Lost	UK LinkedIn	LinkedIn	Not replying

Paid Ads

$65.3K Meta + $3.2K Google + $2.7K 6Sense + $43 LinkedIn = $71.1K total. 88 paid leads, 53 meetings booked, 19 deals with $437K pipeline from paid sources.

Total Paid Spend

$71,104

88 leads · $808 avg CPL

Total Paid Leads

88

Meta, Google, LinkedIn, 6Sense

Meetings Booked

53

60% lead-to-meeting

Pipeline

$437K

19 deals · 1 closed won

Performance Detail

Meta Ads Spend$65,279

Google Ads Spend$3,174

LinkedIn Spend$43

6Sense Spend$2,700

Total Paid Spend$71,104

Paid Leads88

Avg CPL$808

What We're Seeing

88 paid leads across Q1. Meeting-to-opportunity rate improved from Jan to Mar. March saw higher quality leads with larger deals (Fellow Products, Arctic Fox, Cross).

Top DealOnesizebeauty · $56K Commit

Largest TrafficFellow Products · 987K

Closed WonPampeano · $15,627

MQLs by Month

Paid Ads Funnel

Top Performing Angles (Ad Sets by MQLs)

Angle / Ad Set	Campaign	Spend	MQLs	CPL	Verdict
High Intl Traffic >25%	Lead Gen Form	$1,214	8	$152	Best CPL
Human/Founder - Voice	Lead Gen Form	$1,270	6	$212	Strong
Test Generic Campaigns	US Generic Testing	$1,267	6	$211	Scalable
Test Generic - Copy	US Scaling	$1,281	5	$256	Scaling
Generic - Shipping Cost	Lead Gen Form	$939	4	$235	Efficient
CBO Intl Ads (Passport)	CBO Intl Ads	$2,041	4	$510	High CPC
Whale - BYOC	Whale Testing	$511	3	$170	Best Whale angle
Global-E Lead Gen	Lead Gen Form	$1,225	3	$408	Solid
Global-E Marketplace	Lead Gen Form	$1,290	2	$645	High CPL
Returns (Apparel)	Lead Gen Form	$727	3	$242	Efficient
Financial	Lead Gen Form	$1,051	2	$526	OK
Global-E Comparison	Website Conversion	$1,062	3	$354	Solid

Meta Campaign Performance by Spend

Campaign	Spend	Impressions	Clicks	CTR	CPC	MQLs	CPL
Lead Gen Form Campaign	$21,061	580K	4,967	0.86%	$4.24	38	$554
OB Website Conversion	$10,103	503K	2,606	0.52%	$3.88	15	$674
UK Generic Testing	$9,979	182K	1,429	0.78%	$6.98	13	$768
US Generic Testing	$8,452	157K	1,698	1.08%	$4.98	13	$650
Q1 Lead Gen - ABO	$3,054	54K	422	0.77%	$7.24	8	$382
Whale Testing	$2,992	56K	440	0.78%	$6.80	4	$748
CBO Intl Ads	$2,041	39K	413	1.05%	$4.94	4	$510
US Scaling	$1,281	15K	180	1.17%	$7.12	5	$256
UK Scaling	$1,608	35K	249	0.71%	$6.46	3	$536
US High Intl Traffic Testing	$1,629	29K	262	0.91%	$6.22	1	$1,629

Paid Ads Pipeline — $437K across 19 deals (incl. 1 closed won)

Company	Traffic	Deal	Stage	Source
Onesizebeauty	280K	$56,000	Commit	Facebook
Saalt	350K	$50,000	Proposal	Facebook
Namawell	209K	$30,000	Proposal	Facebook
Kringle Candle	103K	$20,000	Proposal	Meta
Bern Helmets	60K	$20,000	Engaged	Facebook
Goral Shoes	82K	$20,000	Proposal	Facebook
Samplize	372K	$20,000	Proposal	Facebook
Monsterbass	91K	$20,000	Engaged	Facebook
Yosi Samra	12K	$20,000	Highly Engaged	Facebook
True Nutrition	113K	$20,000	Proposal	Facebook
Biomel	114K	$20,000	Proposal	Facebook
Werewolf / Tundra Labs	38K	$20,000	Proposal	Facebook
Xplosive Ape	108K	$20,000	Engaged	Facebook
Nearly New Cashmere	108K	$20,000	Proposal	Facebook
Cross	163K	$20,000	Engaged	Facebook
Pampeano	75K	$15,627	Customer	Facebook
Fellow Products	987K	$15,000	Proposal	Facebook
Arctic Fox	373K	$15,000	Proposal	Google
London Undercover	38K	$15,000	Engaged	Facebook

Email

Outbound email (OB only, Asendia excluded). 64,854 sends across 45 campaigns. Cold positive rate grew 3.4x from Jan to Feb. $1.57M total pipeline across 24 deals.

Q1 Sent

64,854

17.5K Jan + 17.5K Feb + 29.9K Mar

Cold Positives

112

20.4% of replies are positive

Meetings

44

10 Jan + 12 Feb + 22 Mar

Pipeline

$1.57M

24 deals · $945K excl. Avant Arte

Q1 Numbers

Total Sends (OB only)64,854

Campaigns Run45

Reply Rate0.85%

Total Replies550

Cold Positives112

Positive % of Replies20.4%

Bounce Rate2.2% (Mar 3.3% risk)

What Changed Across Q1

Cold positive rate jumped 3.4x from Jan (14) to Feb (48) to Mar (50). Quality over quantity: 1 in 5 replies is now positive. March volume doubled to 29.9K sends with Generic TAM P0+P1 campaigns. Avant Arte ($621K) from Generic P0 is the single largest deal.

Best SegmentIntent (6Sense) · 1.24% pos rate

Best Volume EngineGeneric TAM P0+P1 · $911K+

Best ROI per SendCompetitor · 0.32% pos rate

Top Segments by Positive Rate

Email Volume by Segment

Segment Performance — Q1 (OB Only)

Segment	Sends	Replies	Reply %	Positives	Pos Rate	Meetings	Pipeline	Verdict
Generic TAM P0+P1	18,897	137	0.73%	33	0.17%	~15	$911K+	SCALE
Competitor (Global-e + Passport)	2,162	21	0.97%	7	0.32%	6+	$84K+	DOUBLE DOWN
High Intl Traffic	~8,000	~80	~1.0%	12	0.15%	4+	$60K+	PROVEN
Marketplace (Amazon + TikTok)	~8,100	~85	1.05%	~37	0.46%	3	$34K	SPLIT
Returns (Apparel + Beauty)	~3,000	~110	~1.0%	~10	~0.33%	3-4	TBD	STRONG
Intent (6Sense + Web Visitors)	~886	7	0.79%	11	1.24%	1-2	TBD	HIGHEST QUALITY
High Shipping Costs	~1,149	15	1.31%	4	0.35%	1	$40K	WORKS
Compliance (DDU→DDP)	~730	8	1.10%	3	0.41%	1	$20K	NICHE
Nurture (recycled)	~12,900	~110	0.85%	~16	0.12%	3	TBD	BOUNCE RISK
Ops/Mkt Contact Lists	~6,000	42	0.70%	23	0.38%	0	$0	EARLY
3PL (ShipBob/Stord/DHL)	~550	3	0.55%	0	0.00%	0	$0	KILL
Generic T3 (Copy Paste)	~1,379	5	0.36%	0	0.00%	0	$0	RETIRED

Email / LI Pipeline — $1.57M across 24 deals (incl. 4 closed)

Company	Traffic	Deal	Campaign Source	Stage
Avant Arte	115K	$621,600	OB Generic P0	Proposal
Mate the Label	380K	$50,000	Global-e [Q1]	Proposal
Loog Guitars	90K	$50,000	Passport LI	Highly Engaged
Xsuit	221K	$40,000	High Shipping Costs	Highly Engaged
Active Iron	31K	$40,000	High Intl LI	Qualified
Woojer	156K	$34,000	OB Generic P0	Highly Engaged
Trukid	4.6K	$30,000	Amazon Campaign	Engaged
Autofinesse	89K	$26,000	UK Campaign	Proposal
Mott and Bow	398K	$25,000	Global-e [Q1]	Qualified
Rowen & Wren	151K	$24,000	Global-e Expiring	Proposal
Thorum	193K	$20,000	DDU→DDP	Proposal
Country Life Vitamins	37K	$20,000	Amazon Campaign	Engaged
Brandon Blackwood	82K	$20,000	Global-e [Q1]	Engaged
Ciao Lucia	163K	$20,000	Apparel Fast Fashion	Proposal
Daughters of India	131K	$20,000	OB Generic P0	Proposal
Country Life Foods	65K	$20,000	Supplement LI	Engaged
Grayl	92K	$20,000	High Intl Traffic	Engaged
Tiffen	116K	$10,000	OB Generic P0	Qualified
Norasnursery	37K	$5,000	Passport Email	Commit
Pete and Pedro	120K	$5,000	Asendia Campaign	Qualified
Saintjavelin	109K	$40,000	Nurture Campaign	Closed Neutral
Books2door	557K	$35,000	UK Campaign	Closed Neutral
Raycon Global	1.3M	$230,000	Nurture Campaign	Closed Lost
Revival Vintage	74K	$31,442	UK LinkedIn	Closed Lost

Monthly Comparison

Key metric trajectory across Q1 showing March breakout.

Metric	January	February	March	Q1 Total
Email Sends (OB only)	~17,500	~17,500	29,908	64,854
Campaigns Run	17	22	6	45
Total Replies	153	167	230	550
Cold Positives	14	48	50	112
Positive % of Replies	9.2%	28.7%	21.7%	20.4%
Email Meetings	10	12	22	44
Email Pipeline	$183K	$211K	$1.17M	$1.57M
Paid Ads Leads	20	38	30	88
Paid Ads Meetings	14	17	22	53
All-Channel Meetings	24	29	44	97
Pipeline (all channels)	$299K	$357K	$1.35M	$2.0M
Bounce Rate	~1.5%	~0.9%	3.3%	2.2%

Key Takeaways

March was the breakout month: $1.35M pipeline added (4x February). Driven by Avant Arte ($621K), Saalt ($50K), Mate the Label ($50K), Xsuit ($40K), and Active Iron ($40K).
Positive reply quality improved 3x: Jan had 9.2% of replies positive vs 28.7% in Feb. Intent-qualified and competitor lists are the clear differentiator.
Email meetings grew 120%: From 10 in Jan to 22 in Mar. Generic TAM P0+P1 campaign (18.9K sends) became the volume engine generating $911K+ pipeline.
First closed deal: Pampeano closed at $15,627 from Meta Ads — validates the paid ads funnel end-to-end.
Paid ads pipeline strong: $437K across 19 deals from Meta/Google. Onesizebeauty ($56K) in Commit. Saalt ($50K) and Namawell ($30K) progressing.
Intent signals = highest quality: 6Sense + Web Visitors segment hit 1.24% positive rate — highest of any segment. Only 886 sends — massive scale opportunity.
Bounce rate risk in March: 3.3% overall, Nurture at 4.7%. List hygiene needed before Q2 scale.
Pipeline target surpassed: $2.0M generated vs $2M target (100.2%). Avant Arte ($621K) is the outlier. Excluding it, baseline is ~$1.38M — 69% of target from diversified deals.

Q2 Priorities

Data-driven action plan based on Q1 performance and segment analysis.

1

Launch Whale All 750 Brands Campaign

#1 Q2 priority. Never sent in Q1 — biggest pipeline gap. Target the full 750-brand list with personalized messaging. Potential $200K+ pipeline.

2

Scale Intent Signals (6Sense + Web Visitors)

Highest quality segment at 1.24% positive rate but only 886 sends in Q1. Scale to 5,000+ sends. These are warm prospects showing buying intent.

3

Double Down on Competitor Campaigns

Global-e + Passport competitor segments had best ROI per send (0.32% pos rate). Only 2,162 sends in Q1. Expand lists and refresh copy.

4

Fix Bounce Rate Before Scaling

March bounce rate hit 3.3% (Nurture 4.7%, P1 3.2%). Clean all lists, verify emails, and implement bounce hygiene before pushing more volume.

5

Kill 3PL + Generic T3 Segments

Zero positives across 1,929 sends. Redirect budget and effort to proven segments (Generic TAM, Competitor, Intent).

6

Close PLD-Pending Deals

Yotoplay (1.9M traffic), Bruce Bolt (447K), Thrifted (565K), Panda London (369K) — all waiting on PLDs. Potential $80-100K+ when deals are created.

Month	Sends (email)	Meetings (all)	Opportunities	Pipeline (cumulative)
Jan 2026	~17,500	24	9	$299K
Feb 2026	~17,500	29	21	$656K
Mar 2026	29,908	44	43	$2.0M
Q2 Target	100,000+	120+	60+	$3.4M